by Bob | Dec 29, 2015 | Featured Articles, News / Blog
I was a small business owner in the mid-’90s, and I failed miserably. Without going into specifics, my noted mistakes were threefold: I did not conduct market research and I did not have a business plan. Instead, I made the mistake of running the business on credit....
by Bob | Aug 17, 2015 | Featured Articles, News / Blog
ThisisReno was born out of a relatively simple idea. The year was 2009 and newsrooms nationally and locally were in big trouble. Layoffs surpassed, it is estimated, more than 300 just in our market, between 2008 and 2011. A result: “news” wasn’t...
by Bob | Apr 13, 2015 | Featured Articles, News / Blog
I’m back with another marketing course, this one focused on better smartphone photo basics. Master photographer Chase Jarvis once said, “The best camera is the one you have with you.” For most, that means an iPhone or Android smartphone. The workshop is for...
by Bob | Mar 12, 2015 | Featured Articles, News / Blog
Bob Conrad, PhD, APR March 12, 2015 Speaking Notes on Science and GMOs for the Public Relations Society of America, Sierra Nevada Chapter Slide 1 Like with many things, I believe we have fear of the unknown. When we don’t know something, we have a tendency to want to...
by Bob | Feb 22, 2015 | Featured Articles, News / Blog
I’m honored to be speaking at this event. Join PRSA for our second program of the year as we host a panel discussion of three of the most heated topics in mass media today: genetically modified organisms (GMOs), vaccines, and climate change. Have we hooked you...
by Bob | Oct 19, 2014 | Featured Articles, News / Blog
It’s evident that many factors can influence the success of Facebook posts. For example, upon examining the Facebook page insights for the Facebook page of my own site,ThisisReno, a community news website in Reno, Nevada, the timing of posts is critical. We see our...
