Books
Now available in paperback and electronically:
The Good, The Bad, The Spin
“No matter who you are, or how you interact with the on-line world, this book is a good reminder that the ultimate goal of communication is the dissemination of truth.”
“Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment.”
—Judy Strauss, Ph.D.
Marketing Professor, University of Nevada, Reno
co-author, Radically Transparent: Monitoring and Managing Reputation Online
From the introduction:
To be human, as science as shown, is to be easily swayed by our perceptions of our surroundings. Social psychologist Robert Cialdini, in his seminal book called Influence: Science and Practice, says the future must be vigilant about information overload. Specifically, “because technology can evolve much faster than we can, our natural capacity to process information is likely to be increasingly inadequate to handle the abundance of change, choice and the challenge that is characteristic of modern life.
“More and more frequently, we will find ourselves in the position of lower animals – with a mental apparatus that is unequipped to deal thoroughly with the intricacy and richness of the outside world,” he continues.
Being aware of this reality, especially in a time when we must, now more than ever, guard against information overload, is therefore critical. But we must first be cognizant that information overload is occurring in the first place. It is because of this that I regularly reflect on what is passing through our filters and what sense is being made of it.
Available in paperback ($18.98) or as an eBook ($7.49).
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FREE e-book! 18 pgs., pdf file (790kb, download below)
Strategic Advising: An Interview with Jim Lukaszewski by Bob Conrad, MA, APR
Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor, is published by Jossey Bass.
Jim was interviewed by Bob Conrad exclusively for public relations blog, The Good, The Bad, The Spin. In this free e-book, we cover how to be — and become — a trusted, strategic adviser, what strategy really is and what it means to be “at the table” with senior leaders.
This e-book is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License. It is based on a work at The Good, The Bad, The Spin. Permissions beyond the scope of this license may be available at Conrad Communications, LLC.
You are free to share, copy, distribute and display this publication. Please attribute this work appropriately and refrain from altering, transforming or building upon this publication.
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