Book now available on Amazon
Now available in paperback and electronically: The Good, The Bad, The Spin “No matter who you are, or how you interact with the on-line world, this book is a good reminder that the ultimate goal of communication is the dissemination of truth.” –Ron Andersen, This Is Reno “Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment.” —Judy Strauss, Ph.D. Marketing Professor, University of Nevada, Reno co-author, Radically Transparent:...
read moreGreat Basin Wildfire Forum
The Search For Solutions A science-based policy publication aimed at enhancing the Great Basin’s environment. From the preface… The primary impetus for this Wildfire Forum is a document authored by John McLain and Sheila Anderson of Resource Concepts, Inc. entitled “Urgent Need for a Scientific Review of the Ecological and Management History of the Great Basin Natural Resources and Recommendations to Achieve Ecosystem Restoration.” This document urged prominent scientists who have spent their careers studying, observing and...
read moreWatching the Sixties Go By publicity
Sam Edwards stood as a witness of the sixties from a vantage point documented by few Americans. He was a bartender. In New York City, the sixties presented tales beyond what most can comprehend as Sam quietly kept notes of his experiences only to later relive them in book and audio form as stream of consciousness poetry much like that of Jack Kerouac. (Modern poet Tom McKeown says Sam’s book “… is a bit like Kerouac but really it’s more like Whitman and distantly like Pablo Neruda.”) We helped Sam from the...
read moreCommentary: What is an expert?
A manifesto for credibility The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an even greater rate of participation. With that, curiously, has been a trend to claim expertise. Tim Ferriss’ book, The Four Hour Work Week (which I recommend with some reservations) has a section on how to transform yourself into an expert at something. Among the suggestions: get yourself published, get interviewed by the news media, add your...
read moreFeatured on Current.com
Bob was interviewed at Current.com (Al Gore’s social news/networking site) for the Bridge2Science project. Here is an excerpt: So, you’re a journalist, a news blogger or maybe a freelance writer, and you’re trying to get an expert source for a story that you are working on. With an overload of information on the web, how can you make sure your sources are legitimate, especially in scientific areas? “Briefly, the problem begins with the culture of science which [can] discourage communication by scientists to the news...
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