About Bob Conrad
President and CEO
Bob Conrad, PhD, APR, is President and CEO of Conrad Communications, LLC. He is a thought-provoking author, speaker and public relations consultant. He has his doctor of philosophy from the University of Nevada, Reno, where he researched how the news media cover higher education institutions in times of crisis. He also has degrees in journalism and counseling and educational psychology.
He specializes in:
- Environmental and natural resource issues
- Public relations strategy
- Reputation management
- Crisis communications
- Social media strategy.
He is an award-winning practitioner with years of experience in managing complex and controversial issues. His crisis communications experience spans floods, fires, whistle-blowers, budget cuts, activist attacks, disease outbreaks, human-animal chimeras, media misinformation, biotechnology, natural resources, environmental issues and a number of other public relations challenges.
While a director of marketing communications at the University of Nevada, he was described as “a steady hand at the PR helm. Bob negotiated some of the most difficult communications challenges the university has ever seen with mastery and calmness.”
Bob is available for long-term and short-term work for organizations of all sizes. He is also available for speaking engagements that can be customized to audiences small and large.
Bob is the author and co-author of numerous research publications, magazine articles and posts about public relations, science, marketing and social media. His blog received an “Editor’s Pick” from the U.K. Journalism.co.uk, “The essential site for journalists,” and his work has been featured in Information Week, Bulldog Reporter, eSkeptic, PRSA’s TACTICS and other sites and publications. He is the author of the following books.
- (Book / Ebook) Spin! How the News Media Misinform and Why Consumers Misunderstand (available at Amazon.com)
- (Book / Ebook) The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism (available at Amazon.com)
- (Ebook) Strategic Advising: An Interview with Crisis Management Expert Jim Lukaszewski
He was also the founder of Bridge2Science, which connected writers and reporters with scientists and other experts until it was folded into Help A Reporter. He is co-founder of ThisisReno.com, an award-winning community-based news site for northern Nevada. He was recently awarded the Mark Curtis Sr. Award by the Sierra Nevada Chapter of the Public Relations Society of America for his service to the chapter.
Disclaimer: The commentary on this site does not reflect the views, opinions or practices of Bob’s clients or employers.