Traditional news vs. social media: What’s different?

Picking a dissertation topic is not for the faint of heart or the unprepared. Narrowing an issue into components and sub-components involves, first, picking a topic, then exploring what others have researched in that area and, finally, finding your own niche.

Crisis communications, social media and higher-education leadership were my interest areas, and it literally took years to find a topic that I could research in a way that would be relevant and would cover each of these topics.

My doctoral studies in educational leadership at the University of Nevada, Reno, covered organizational theory, leadership issues and administrative challenges, meaning research possibilities were endless. Most coursework took place in the mid-2000s, a time when social media was coming into fruition. Four events in higher-education news also dominated that time period, which provided an opportunity to build a dissertation. Read the rest at PR Conversations.

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