Now available in paperback and electronically:

The Good, The Bad, The Spin

“No matter who you are, or how you interact with the on-line world, this book is a good reminder that the ultimate goal of communication is the dissemination of truth.”

Ron Andersen, This Is Reno

“Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment.”

—Judy Strauss, Ph.D.
Marketing Professor, University of Nevada, Reno
co-author,
Radically Transparent: Monitoring and Managing Reputation Online

From the introduction:

To be human, as science as shown, is to be easily swayed by our perceptions of our surroundings. Social psychologist Robert Cialdini, in his seminal book called Influence: Science and Practice, says the future must be vigilant about information overload. Specifically, “because technology can evolve much faster than we can, our natural capacity to process information is likely to be increasingly inadequate to handle the abundance of change, choice and the challenge that is characteristic of modern life.

“More and more frequently, we will find ourselves in the position of lower animals – with a mental apparatus that is unequipped to deal thoroughly with the intricacy and richness of the outside world,” he continues.

Being aware of this reality, especially in a time when we must, now more than ever, guard against information overload, is therefore critical. But we must first be cognizant that information overload is occurring in the first place. It is because of this that I regularly reflect on what is passing through our filters and what sense is being made of it.

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