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This site has been receiving some nice attention lately.

The culprit is the brainiac over at Freakonomics blog on the New York Times Web site, who linked to an article we wrote more than a year ago about a researcher who studied beauty as a motivator for donating. The story received some nice media attention locally, when I was working at the University of Nevada, and 20/20 did a piece on it nationally. The hook was a University of Nevada researcher co-authored the study.